Joáo Melo Costa

As that time of the year approaches when all fashion loving eyes are on our capital city, I turn my attention to the innovative designers who deserve center stage during London Fashion Week. I've attended the Fashion Scout event at the Freemasons Hall in Covent Garden a few times now and love the eclectic mix of designers they showcase. I'm most looking forwards to seeing what Joáo Melo Costa displays this season because JUST LOOK what he has previously achieved:

SS15

AW14

urghhhhhh so good! I'd wear that very last outfit complete with embellished scarf in a heart beat.

Check out more of JMC's collections at his tumblr page

www.joaomelocosta.tumblr.com/

View his Fashion Scout profile here
www.fashion-scout.co.uk/joao-costa

London Fashion Week Lucia

The very stylish Lucia of fashion blog www.styleconfessional.com on day 2 of London Fashion Week

wearing her Rianna Phillips Cambio portfolio clutch bag. This size has sold out but the mini pouch bag size is still available at the e-boutique here

She wears:

 Topshop skirt | American Apparel top | Primark chain, blazer and shoes | Rianna Phillips clutch

LFW - streetstyle day 5

The best type of research I've ever collected is that of London Fashion Week street style. The consumer I design for is out in force wandering around the cobbles of Somerset house. 

I love to sit at the seating just outside of Fernandez & Wells (extremely tasty little cafe in the grounds . . . . all us fashionista's need regular cups of tea!) and spot the mix of diverse fashion.

My Caloundra print portfolio clutch was the best accessory, keeping my Ipad, phone and Mulberry Mitzy pouch safe and snug. Photographed in the last pic. 

Our outfits
Me
I wore my trust Alexander Wang leather biker vest, Topshop black skinny Leigh jeans (here), Whistles Feminin sweat top, Office knee high boots, my own design portfolio clutch bag (here), Mulberry mitzy pouch (similar here)

I went to London fashion week with bezzie mate Kate. Check out her blog here.

She wore

Burberry trench coat, Whistles top (here), Whistles necklace (here), Topshop boots. The bag was actually her mums from school. It was used for music lessons 50 years ago and now Kate uses it. How cool is that!

Street Style Planning

With London Fashion Week looming thoughts turn to outfit planning. I go to the event because I love taking street style pics, I've found it's the best kind of consumer research out there. I was luckily eased in to this type of photography gently whilst at 'The Benches' in the Somerset house courtyard with Pearl Westwood.

So here is an inspirational collage to get our street style brains ticking.

Rianna Phillips Burleigh Square Portfolio Clutch Bag - £48 - here

Blue Giuseppe Zanotti Suede Heels - £450 - here

Black Alexander Wang Antonia Heels - £448 - here

Topshop Rhinestone and Metal Tusk Earrings - £12.50 - here

Rianna Phillips Caloundra Mini Pouch Bag - £20 - here

Warehouse Rip & Repair Jean - £45 - here

Only Child London Asteroid Box Necklace - £210 - here

Maria Francesca Pepe Elemental Bracelet - here

Peter Pilotto Chunky Knit Wool Blend jumper - £675 - here

Warehouse Random Wash Super Soft Skinny - £42 - here

Florian Jayet - Fashion Mode

A few unshared snaps from London Fashion Week.
The fashion Mode runway was incredible, one in particular really inspired me.
Florian Jayet had a collection that managed to bring a dark and gothic tone to crisp white fabrics. The jewellery was also a big highlight for me. The head set in the last pic was stunning.


Source: first 5 pics
thefashionscoutsept09.blogspot.com
and
www.fashionmode.co.uk

The rest: My own